The Challenge
Clear ID Laboratory is a laser clinic that sells treatments as products on Shopify. Each treatment has unique information: procedure details, expected results, aftercare instructions, and pricing tiers. The default Shopify product page could not display this content in a way that felt professional and trustworthy for a medical aesthetics business.
What I Built
Custom product page sections designed specifically for service-based businesses:
- Treatment overview sections with structured content blocks for procedure description, duration, recovery time, and expected results
- Before/after displays with clean layout and proper image handling
- FAQ sections specific to each treatment, editable per product via the theme editor
- Pricing tiers for different session packages with clear comparison
- Booking CTAs positioned throughout the page to maximize appointment conversions
Technical Challenges
The main technical challenge was a Shopify Customizer rich text validation error that was preventing the client from saving changes. The theme editor was rejecting certain content in richtext fields. I resolved this by switching affected fields from richtext type to textarea type in the section schema, which eliminated the validation issue while maintaining the ability to format content.
I also built the sections to work across multiple treatments without requiring code changes for each new service. The client can duplicate a product, update the content in the theme editor, and have a fully formatted treatment page ready in minutes.
The Result
A professional, trust-building product page experience that properly communicates the value and details of each laser treatment. The client can add new treatments without developer help, maintaining their content independently through the Shopify theme editor.