Why Custom Sections Instead of Page Builders?
Page builder apps like Shogun, PageFly, and GemPages add JavaScript bloat that slows your store. Every app you install adds HTTP requests and render-blocking scripts. Custom Liquid sections load as part of your theme, meaning zero extra overhead, zero app dependencies, and zero monthly fees after development.
More importantly, custom sections give your team full control through the native Shopify theme editor. No learning a new interface. No app-specific limitations. Just click, edit, and publish.
Fully Customizable via Theme Editor
Every section includes a complete schema with settings for text, images, colors, spacing, and layout. Your team can update content without touching code.
Zero Performance Impact
No third-party JavaScript, no external API calls, no app overhead. Just clean HTML, CSS, and Liquid rendering at Shopify CDN speed.
Blocks Support
Sections with reorderable blocks so you can add, remove, and rearrange content elements directly in the editor.
Mobile-First Responsive
Every section is built mobile-first and tested across devices. No broken layouts, no hidden content, no horizontal scrolling.
Types of Sections I Build
I have built over 450 custom sections across hundreds of Shopify stores. Common examples include:
- Hero sections with video backgrounds, animated text, and dual CTAs
- Product showcases with flip cards, hover effects, and variant pickers
- Testimonial carousels and marquee scrollers
- FAQ accordions with smooth animations
- Team sections with photo grids and social links
- Logo carousels for client or partner logos
- Pricing tables with toggle switches (one-time vs. subscription)
- Contact forms using Shopify native form handling
- Stats counters, progress bars, and trust badges
- Portfolio and case study grids with filtering
Recent Project: Emerson by Avery
I built a complete single-page Shopify site for Emerson by Avery (a creative and performance marketing agency) with 9 custom Liquid sections: Hero, Logo Carousel, About with Stats, Portfolio with flip cards, Brand Philosophy, Team, FAQ, Contact Form, and Footer. All sections are self-contained, fully customizable via schema, and load instantly. See the full case study.
How It Works
You send me a design or reference. Figma, screenshot, sketch on a napkin. I will work with whatever you have. If you do not have a design, I can work from a description and reference sites.
I build the section in clean Liquid. Complete with schema settings, blocks, responsive CSS, and any JavaScript needed for interactivity. All self-contained in a single section file.
You install it in your theme. Upload the file, add it to any page template through the theme editor, and customize it. No developer needed for content changes going forward.